Company profile
       Shandong Jilu Tire Co., LTD., founded in 1998, is located in Tengzhou City, the economic center of Huaihai, Jiangsu Province and Anhui Province.To the north is Confucius and Mount Tai, to the south is Xuzhou, to the west is Weihu,With a good historical and cultural landscape, it is the birthplace of North Xin culture more than 7,300 years ago,It has a long history and splendid culture.
       Shandong Jiroer Tire Co., Ltd. is a large-scale tire technology enterprise integrating research and development, production and sales of automobile, motorcycle, electric vehicle, bicycle tire and butyl rubber, natural rubber inner tube. Jiroer Company now has three modern production bases. Products sell well at home and abroad, exported to the United States, Mexico, Spain, Poland, Denmark, Colombia and other countries. The company has more than 2,000 workers and 162 engineering and technical personnel, and has formed an annual output of 10 million sets of automobile tires, 20 million sets of bicycle tires, 35 million sets of electric vehicle tires, 25 million sets of motorcycle tires and 70 million annual output of inner tires.
       The company has strong technical force, established a doctor workstation, built a high-end technical personnel research and development center, the center has won the title of Shandong Provincial municipal enterprise technology center for many times, in recent years, a total of more than 60 patents. The company's products have obtained the national mandatory 3C certification, the United States "DOT certification ", the European Union "E-MARK" certification, tire export ECE certification. "Giloul", "Yamada" tire also won the "China famous trademark", "China famous brand", "National tire product quality and fairness of the top ten brands" and other honorary titles. The company was selected as "quality, service, reputation" AAA enterprise.
       Standing at a commanding height of development, Jilur people abandon the traditional production mode, vigorously promote the conversion of old and new kinetic energy, improve the level of intelligent manufacturing equipment, increase efforts to improve the automatic continuous production process, continue to improve product quality, and devote themselves to the research and development of new era, new space, new demand, and new fully adaptable tire products. "To be the leader of high-end quality operation" is our eternal program; "Use the platform to achieve employees, use products to benefit society" is our lifelong mission;" "Holding up, achievement, dream" is the realm where we advocate perfection. We will take a good long-cherished wish, with our hard work and wisdom to realize our employees dream, enterprise dream, Chinese dream.
Tire trivia

Word-of-mouth inheritance -Since 1998, we have been focusing on tire manufacturing

  • 1998

    一A company named Shandong Jiroer Tire Co., Ltd. was established, Jiroer's passionate career journey, from which a stumbling start.

  • 1998

    In April 1998, Shandong Jiluer Tire Co., Ltd. was rated as A grade enterprise by Tengzhou City Administration for Industry and Commerce

  • 1998

    Giloul was named "Advanced Private Enterprise" in 1998”

  • 2000

    In July 2000, the company joined the China Rubber Industry Association, marking the production standardization era of the company.

  • 2001

    In April 2001, the tire production line of Giloul Company was officially put into operation, and Giloul Company began to develop rapidly.

  • 2002

    In June 2001, the new workshop plant of Giloul Company was officially put into use. Introduce advanced equipment. Gradually move towards modernized and standardized production.

  • 2002

    In August 2002, the second phase of Giloul expansion, the company's product production capacity increased by two times.

  • 2003

    Through the ISO9001 international quality management system certification, Gilul company is the first batch of enterprises in Shandong region through the ISO9001 certification.

  • 2004

    “The NBAS Nanocomposite tire Surface Research project has passed the provincial scientific and technological achievements appraisal, and the product technology level has reached the international advanced level.

  • 2005

    In order to expand the production scale of the company, in April 2005, the shareholders of the company decided to carry out the third phase expansion of the factory area of Giloul Company.

  • 2005

    In May 2005, Gilul Testing Center was established to provide support and guarantee for the company's product quality.

  • 2005

    In May 2005, he participated in the 25th Autumn (Fujian) motorcycle Parts Exhibition in China. With the United States merchants signed sales contract products to the world.

  • 2006

    In October, the third phase of the plant was officially put into use. The introduction of international advanced tire production lines has entered the era of mass and standardized production.

  • 2007

    In July 2007, Gilul Company was identified as Zaozhuang Enterprise Technology Center by Zaozhuang Economic and Trade Commission.

  • 2008

    In March, Giloul Company held a new product launch conference. "Electric vehicle vacuum tire series" products have been sought after by the media friends at the meeting.

  • 2009

    In October, the company's regeneration and restoration project was launched, which was highly praised by provincial and municipal leaders, and Comrade Wang Zhonglin, then secretary of the Tengzhou Municipal Party Committee, visited the company.

  • 2009

    In September, Shandong Jiroer Tire Co., Ltd. joined Shandong Rubber Industry Association. Our products are standardized and have a higher level of industrialization.

  • 2010

    In May, the China Rubber Industry Association Liche branch issued statistical documents, and the sales of my company's Liche series products from 2007 to 2009 ranked fifth in the country.

  • 2012

    In December 2012, Giloul Tire was identified as "China Famous Trademark" by the State Administration for Industry and Commerce”

  • 2014

    In September 2014, the "Yamada" trademark owned by Giloul Company was recognized as "China Well-known Trademark" by the State Administration for Industry and Commerce”

  • 2015

    In order to improve the cohesion of the company, in 2015, Giloul Company created the "Wyss Academy" and organized company managers to participate in Wyss team training

  • 2015

    In October, Yamada Rubber Technology Co., LTD., jointly established by Saiyang Rubber Industry Co., Ltd. and Zhejiang Jingdiao Mold Co., Ltd. began construction.

  • 2016

    On October 19, foreign businessmen from the Middle East and Pakistan visited the company to discuss cooperation matters.

  • 2017

    On July 6, the mayor of Dala City in the Philippines and members of the Chamber of Commerce of Dala City in the Philippines visited Shandong Gilul Tire Co., Ltd. for project cooperation.

  • 2018

    In June, the second phase of Yamada Rubber Technology Co., Ltd. was completed and put into operation, achieving annual sales revenue of 3.5 billion yuan, profits and taxes of 400 million yuan, and solving more than 2,000 jobs.

  • 2019

    The company named the high-speed rail, has held a high-speed rail launch ceremony in Shanghai, Beijing and Guangzhou, Gilul has embarked on the high-speed development of the road

  • 2019

    Since November 2019, Giloul Tire CCTV advertising has been strongly shocked

  • 2020

    In January 2020, Gilour & Xiamen Airlines brand named special aircraft set sail in the second quarter to continue to build a high-end brand image

Subordinate brand
Scientific and technological innovation
       Since its establishment, the company has listed "scientific and technological innovation" as an important strategic initiative for the development of the company! The company has established a complete R & D center, testing center, high-level technical laboratory and other scientific research departments, and relying on a number of international and domestic universities, scientific research institutions, joint development of new technologies and new products, at present, Giloul tire R & D center has a perfect product development system, It is equipped with 3D simulation platform, technical standard platform, experimental test platform, new product trial-production platform, product verification platform, research and development information platform. It has innovation platforms such as municipal enterprise technology center. Giloul R & D center complete scientific research capabilities not only for Giloul company, but also for other manufacturers and customers in the same industry to provide technical help and technical support!

       According to the domestic ISO9001 quality management system certification, 3C compulsory product certification standards, international DOT compulsory certification, E-mark certification standards to implement new product design, trial production, verification, small batch and other whole process control, product design widely uses the international advanced three-dimensional design and 3D printing technology, the use of advanced data management system, Enable effective integration of development, design, process and manufacturing; Establish a perfect new product testing and verification system, and cooperate with domestic universities to establish domestic advanced experimental testing platform; Before the product enters the market, the performance verification is carried out to ensure the maturity of the product after the volume transfer, and to ensure the product research and development capability and quality. And in the follow-up mass production, sales process continue to track inspection, sampling testing, to ensure the product in the production and promotion of application level quality assurance!
    •        Giloul Tire R&D center has a R&D team of 130 people, including 4 senior engineers, 10 intermediate engineers, and 109 people with college degrees or above. It has introduced and hired international experts from the United States, Germany and other countries to participate in major scientific research projects for technical consultation and guidance. In addition, a number of senior and middle-level technical managers have been selected and sent to overseas or domestic well-known institutions for further study. At the same time, we continue to carry out technical exchanges with relevant institutions in the same industry, establish technical exchange and cooperation institutions in the industry, and build cooperation and sharing platforms. Through a series of initiatives and innovations, the company has effectively trained and stored talents for becoming an international tire manufacturer as soon as possible.

           Gilul R & D Center has long-term cooperation with Fudan University, Jilin University, Nankai University, Nanjing University, Zhejiang University, Sichuan University, South China University of Technology, Qingdao University of Science and Technology and other universities, and constantly explore the cutting-edge technology of tire manufacturing, constantly innovate the ingredient formula, optimize the production process. And is committed to the experimental testing and application of new materials, the first scientific research results, new materials and new technologies, applied to the actual production and use, brave to do the pathfinder in the field of industry technology. At the same time, it has also established long-term and stable cooperative relations with many domestic departments, research institutes and institutes, providing powerful technical and intellectual support for enterprises to become bigger, more refined and stronger. Strong talent reserve and technical strength, to ensure the company's product research and development ability, innovation ability. At the same time, it also provides a strong driving force for Giloul to better develop new products, optimize production processes, and participate in market competition!
    •        Shandong Giluer R & D Center has become a provincial and municipal enterprise technology center, has passed the national ISO9001 quality management system certification, 3C compulsory product certification, national intellectual property management standard system certification, international DOT compulsory certification, E-mark certification. The R&D center's scientific research testing instruments, precision molding machinery, rubber pressure measuring equipment and other scientific research hardware equipment are purchased from the world's leading Germany, the United States and other countries, and the R&D center's testing system, data acquisition system, 3D modeling software, rendering software, multidimensional model processing system and other scientific research software are developed and designed by well-known international and domestic software enterprises. Jilul R & D Center not only undertake the company's R & D tasks, but also open to the outside world to provide technical support and help for the tire and rubber industry!

           At present, Shandong Giluer R & D Center has 45 patents in the field of tire and rubber, including 7 utility model patents, 38 design patents, won 1 national science and technology achievement award, 5 provincial science and technology achievements, and nearly 10 municipal science and technology achievements. There are also 23 patents and technologies in the pipeline. The R & D center not only focuses on innovation and breakthrough in the field of scientific research, but also pays more attention to the promotion and practical application of new technologies. The center has innovated and developed 274 sets of new rubber inside and outside tires for the company, and customized 341 sets of new rubber inside and outside tires for rubber industry partners, vehicle manufacturers and industry customers. It has won industry associations, peers and customers. Highly recognized and praised!
    • Corporate culture
    Honor and qualification
    • Social responsibility
    Giloul has been committed to charity and poverty alleviation for many years, so that many poor families have been cared and helped. For more than 10 years, the company has donated more than 5.1 million yuan in donations, charity materials and medical supplies. Every year on the Double Ninth Festival, the company will organize employees to carry out the activities of respecting the elderly in the Double Ninth Day.
    Charity is a social responsibility, social responsibility of the enterprise's love, do not forget the original intention of gratitude to society, actively help and rescue social poor and vulnerable groups, within the capacity to contribute their own strength to charity!
    Employee care
    Staff quarters
    Employee supermarket
    Company canteen
    Staff gym
    Company shuttle bus
    Staff bath
    The company provides employees with: food, housing, transportation, use, entertainment and other aspects of life security, and strives to create a warm atmosphere like home for employees, so that every employee can work at ease and live a happy life
    Outdoor activities
    Company reunion
    Welcome New Year activities
    Company annual production meeting
    The Giloul Mountain Race
    Climbing Longshan pagoda flower viewing activities
    The company will hold a variety of colorful arts, sports, team building, tourism activities every year, aimed at allowing employees to relax after work, into the nature to enjoy the natural scenery, so that employees will work, more will live!
    Good employees climb Mount Tai
    Outdoor walking club
    Employee training
    Spring outing activities
    Spring outing with the family
    Visit the Nishan Holy Land
    The company has a special service fund, provide a variety of holiday benefits for excellent employees, organize employees to participate in training and learning, so that employees continue to progress and grow, organize employees with their families spring outing, organize employees to visit Mount Tai, visit the sacred landscape of Nishan and other activities, so that employees physical and mental pleasure, happy life!
    Reward excellent employees
    Reward production pacesetters
    Corporate holiday benefits
    Holiday benefits
    Excellent staff parents travel
    Excellent staff family travel
    The company not only distributes holiday benefits for employees during festivals, but also customizes various surprise benefits for outstanding employees, awards MEDALS, awards prizes, and organizes travel activities for parents and families of outstanding employees! Let employees really feel the company's care and care, so that employees' families can also feel the warmth of the company!
    Visit employees' families
    Give money to families in need
    Deliver goods to needy families
    Deliver goods to needy families
    Get to know employees' families
    Help families in need
    The company not only provides employees with a warm living and working environment, but also gives great attention and help to the family life of employees with difficulties. Every year, management personnel will be organized to visit the families of employees with difficulties, understand the actual situation, and send help funds and living items to the families of employees with difficulties.