January 1, 2020 At the beginning of the New Year, Xiamen Airlines welcomed a special group of passengers. Zhang Linggang, chairman of Giloul Tire, led the company's senior management team, as the first batch of passengers in the New Year, with New Year's wishes, held a simple and grand ceremony for the second quarter of Giloul brand named special aircraft. This marks that Giloul Tire will continue to build high-end brand image, connect and interact with consumers through more high-end and diversified channels.

1 Join hands with Xiamen Airlines to deepen high-end brand image

   As the first integrated local aviation enterprise in China, the service concept of Xiamen Airlines is highly compatible with the brand concept of "Build a good tire, create a good life" of Giloul, which has become a solid foundation for strategic cooperation between the two sides.

       In November 2019, more than 10 passenger aircraft were named Xiamen Airlines, which is a pioneering effort to enhance the brand image of Giloul once again, marking that Giloul brand will pass its high-end image to all parts of the world through Xiamen Airlines, a new carrier with access to the world.

     "Always win market recognition with high-quality products, and benefit more consumers through functional and differentiated products." In an interview with the media, Zhang Linggang, chairman of Giloul tires, emphasized once again, "Making good tires and creating a good life is the original intention of Giloul tires." Since 2019, Giloul has reached strategic cooperation with Shanghai High-Speed Railway, CCTV and Xiamen Airlines, and has comprehensively built the high-end brand image of Giloul Tire through three high-end media channels.

2 Continuous innovation to enhance the core competitiveness of the brand

       While the high-end image of the brand is deeply rooted in the hearts of the people, Giloul always insists on technological innovation as the core driving force of the enterprise. Gilul and Qingdao University of Science and Technology set up a doctoral workstation to strengthen the research and development and innovation of new technologies and new products. After more than a year of operation, a number of technological innovations have been put on the market.

    Continuous technological innovation, so that Gilour has shown a strong growth momentum, the sales scale in 2019 exceeded 45 million, and continued rapid growth in 2020, will become the largest dark horse in the tire industry. Through the high-end media of Xiamen Airlines, the brand image of Giloul Tire will reach a wider range of high-end consumer groups, enhance brand exposure, and form high-end brand awareness.